# Step Into AI Website Case Study | WebProjectUK > A clean, structured website for a platform that answers calls, captures enquiries and follows them up for UK service businesses, with product, industry and pricing pages. Canonical URL: https://webprojectuk.com/case-studies/stepintoai/ Last updated: 2026-09-29 --- Case study · Business software, Manchester # A product website for a UK customer-journey platform Published 24 September 2026 A clean, structured website for a platform that answers calls, captures enquiries and follows them up for UK service businesses, with product, industry and pricing pages. - Product pages - Industry pages - Pricing page - Demo booking - Mega-menu navigation **Please note:** Step Into AI is developed by the same owner as WebProjectUK. [Visit stepinto-ai.com](https://www.stepinto-ai.com/) ## What was involved - Website design and build - Product and solution pages - Industry pages for each type of business - Pricing page with plans explained plainly - Demo booking journey - Grouped navigation for a large site - Technical SEO foundations ## The brief Step Into AI brings a business phone system, an AI receptionist, a CRM and automated follow-up together for UK service businesses. That is a lot to explain. The website needed to make a broad product understandable quickly, to business owners who are busy and wary of jargon. ## What we built - **A problem-first homepage.** It opens with the problem customers recognise, missed calls and forgotten enquiries, and shows the journey from first call to booked job as a simple illustrated timeline. - **Clear product structure.** Each part of the platform has its own page, grouped in a navigation menu so visitors can go straight to the part they care about. - **Pages for each industry.** Roofers, plumbers, electricians, salons, clinics and more each get a page explaining how the platform fits the way that trade works, rather than one generic sales page. - **Plain pricing.** A pricing page that sets out the plans side by side, says who each one suits, and states that prices exclude VAT. - **One consistent next step.** “Book a Demo” appears in the header and at the end of every page. ## Why it works Software websites often talk about features. This one talks about the customer’s day: the call missed while up a ladder, the quote nobody chased. That makes a complex product easy to understand. ## Services used in this project - [Website design for small businesses](https://webprojectuk.com/website-design/) ## Inside the website Screenshots of the live Step Into AI website. Industry pages. Each type of business gets a page written about how enquiries actually arrive in that trade. Pricing. Plans set out side by side, with who each one suits and what is included. ## More of our work ### KuhinjaHaus Kitchen design and installation, North West England View case study : KuhinjaHaus ### Manchester PC Computer and laptop repair, Manchester View case study : Manchester PC ### Dog Lovers Registration Club UK Pedigree dog registration View case study : Dog Lovers Registration Club UK ## Want a website like this for your business? See website plans Contact us